The photos make the property presentable, leading to more interests,
leads where a sale is more likely. If the photography is not done right the imperfections
and challenges during photography reflects in the final phots and might hinder
the seller’s ability to attract buyers.
So, there’s a lot of pressure, and there will be obstacles
in your way. But like any
A good photographer always finds ways to overcome those
obstacles and deliver those flawless photos there are guaranteed to make that first
impressions.
In this article, we’ll look at some of the most significant
challenges real estate photographers face and explore some things you can do to
meet those challenges head-on.
Challenge:
If you point and shoot a camera in a bright room with the
windows open where there is plenty of sunlight outside you will get a result
where the windows will appear visible but the interiors will be darker or visa-versa
not to mention some corners in the room will be very darker than others, it
will be difficult to get a photo where the interiors and exteriors will be
rightly exposed.
Solution:
One solution is to set up multiple soft lights to expose the
internal darker areas, but this option is time consuming and you need to manage
a lot of equipment for a single shot and them move it around and is difficult to
set up the soft lights without them being in the frame.
Instead the easier solution is to take 3- 4 shots of the
same frame in different exposures without moving the camera, this is called
bracketing. These images can be blended together in post-production to produce
a single image [this is called a High Dynamic Range image] which will have all
the interiors and exteriors correctly exposed and no darker areas.
Above option can be further blended using a single soft
light or flash pointing to the celling that will distribute additional light in
the internal area, with practice you can capture single image with everything
rightly exposed and do a minor spot corrections in post-production.
Challenge:
If it was your portfolio shoot you will ensure you are
looking your best, but this is not happen in property shoots where the subject
is not a person but it’s your property. We depend on the homeowners to ensure
the property is presentable and looking the best before the photographers
arrive, but this is a real challenge as homeowners often are not prepared for
the shoot and overlook there own clutter as they live in the property that they
are clutter blind until you point it out to them.
Solution:
A good photographer will share a guide with the homeowners well
in advance of the shoots so they and prepare, declutter and stage their property
for the shoot.
If photographer is acting behalf of a real estate agent,
they will ensure the agent makes the homeowner aware of the guidelines for the
shoot.
A good photographer will always keep some extra time in their
appointments to move things a bit to de-clutter and get those perfect show home
shots.
Some of the things photographer might do on the day is move
bins, items/appliances on kitchen platform, cleaning products, open curtains,
hide remotes, close toilet seat, remove personal nature items.
Challenge:
Capturing a tight room is really a challenge this can be a box
room, utility, bathroom or just a WC or shower.
Solution:
Here we can position the camera out of the door, keep the
door hope and shoot to capture the most of the tight space, a wide angle shot
should cover most of the space or we can also shoot as a vertical shot to get
more of the floor and celling.
Challenge:
If you operate in a city, finding parking is a major challenge
to keep your appointments.
Solution:
A good photographer will research the parking arrangement well
in advance of the appointment, use google maps or parkopedia app to see if the is
parking with the property, confirm with homeowner/agent if parking at premises
can be used, else find the nearest parking how busy it is, how much it costs, 2
or 3 other alternatives if they are full, time to walk from parking to the property
should also be factored.
A good practice is to keep enough time between appointments
to overcome the parking challenge. Use the ringo app to pay and extend your
parking as last thing you want to do is rush a shoot as your parking is running
out.
The key to rightly executing the shoot on the day is the
being prepared for all scenarios and allowing yourself enough time for going
an extra mile to get the perfect outcome for the homeowner.
Research the type of property, how many bedrooms, garden. Understand
from the homeowners what is the end goal of the photographs to get the right composer
and blend of wide angle and features shots, any spaces they what to highlight
e.g. new kitchen, patio or wine cellar.
bottomline if you are passionate about photography enjoy the process and don't mind to go an extra mile :)
Kranti Patil
is a lead photographer @
KRAYA Property Photography,
Kranti regularly works with for estate agents, architects and builders to showcase their properties to help them achieve desired results.
KRAYA Property Photography is a real estate marketing media agency based in Edinburgh and provides range of services including photography, floorplans, videography, virtual tours and digital media for estate agencies and property clients. for more information email on
contact@krayapropertyphotography.co.uk
